Satellites Essays - Remote Sensing, Satellite, Unmanned Spacecraft

Satellites Satellites orbit the earth doing our bidding in ways that enrich the lives of almost all of us. Through electronic eyes from hundreds of miles overhead, they lead prospectors to mineral deposits invisble on earth's surface. Relaying communications at the speed of light, they shrink the planet until its most distant people are only a split second apart. They beam world weather to our living room TV and guide ships through storms. Swooping low over areas of possible hostility, spies in the sky maintain a surveillance that helps keep peace in a volatile world. How many objects, exaclty, are orbiting out there? Today's count is 4,914. The satellites begin with a launch, which in the U.S. takes place at Cape Canaveral in Florida, NASA's Wallops Flight Center in Virginia, or, for polar orbiters, Vandenberg Air Force Base in California. One satellite in 20 is crippled by the jolt of lift-off, or dies in the inferno of a def ective rocket blast, or is thrust into improper orbit. A few simply vanish into the immensity of space. When a satellite emerges from the rocket's protective shroud, radiotelemety regularly reports on its health to round-the-clock crews of ground controllers. They watch over the temperatures and voltages of the craft's electronic nervous system and other vital "organs", always critical with machines whose sunward side may be 300 degress hotter than the shaded part. Once a satellite achieves orbit--that delicate condition in which the pull of earth's gravity is matched by the outward fling of the Page 2 ------ crafts speed--subtle pressures make it go astray. Solar flares make the satellite go out of orbit. Wisps of outer atmosphere drag its speed. Like strands of spiderweb, gravity feilds of the earth, moon, and sun tug at the orbiting spacefarer. Even the sunshin e's soft caress exerts a gentle nudge. Should a satellite begin to wander, ground crews fire small fuel jets that steer it back on course. This is done sparingly, for exhaustion of these gases ends a craft's useful career. Under such stresses, many satellites last 2 years. When death is only a second away, controllers may command the craft to jump into a high orbit, so it will move up away from earth, keeping orbital paths from becoming too cluttered. Others become ensnarled in the gravity web; slowly they are drawn into gravitational that serve as space graveyards. A satellite for communications would really be a great antenna tower, hundreds or even thousands of miles above the earth, capable of transmitting messages almost instantaneously across the oceans and continents. Soon after the launch of ATWS-6, "the Teacher in the sky", (a satellite designed to aid people) NASA ground controllers trained its antenna on Appalachia. There is brought evening college classes to schoolteachers whose isolation denied opportunity for advancement. The use of Satellites is growing rapidly and so is the different jobs for them.

Arctic Wildlife SAT Essay

Arctic Wildlife SAT EssayMany students are unfamiliar with sample SAT essay prompts, and that's the exact problem with Jimmy Carter's Arctic Wildlife Test. This essay was written for a North Reading Exam, and although this was probably written by Jimmy Carter as a practice essay, his writing style is still questionable, even with a guide like this one.The reader immediately feels as if he or she is not a native of North Reading, Massachusetts, and more than that, an outsider trying to fit in with the native population. While it is indeed the native population that Carter refers to when speaking of 'our place in the world,' it still feels as if a commoner would have been a better choice of words, as Carter has chosen to speak about the native population as an outsider. The reader is also left feeling as if Carter is trying to be witty and sarcastic, but this is not the way to do it; witty and sarcastic writing comes across as arrogant, and an article such as this would probably be rej ected by colleges as well.His use of the first person, and also his incorrect use of 'we' in the sentence 'The long run', is another thing that detracts from his essay, although it can be fixed easily with one or two paragraphs clarified. The spelling and grammar are clearly off, and although it does appear he tries hard, he leaves a lot to be desired. Even so, there are some good points here and there, and what makes it so funny is the fact that it comes across as the work of a good, average American male, such as we all know he is.In conclusion, Jimmy Carter's Arctic Wildlife is a waste of time, as he tries to write in the same sort of archaic jargon and slang that many of the students who come to read it would likely use. However, for a local history student, this is just another way to make a cheap laugh, as the student could actually learn quite a bit by examining this. A more authentic essay would be a good choice, one that is used in every college, as it contains information that would not only serve the educational purpose but also could bring back fond memories for the reader as well.Many of these students would feel that a true American has no difficulty speaking English, since Jimmy Carter is indeed the best example of an American in this SAT essay. Instead, they would feel that they are being too old-fashioned, and when talking about something like Jimmy Carter, they feel as if they are trying to be hip, but the average reader, who could write like Carter, would not be able to.To call the essay a waste of time, is not even close to the truth, as this may be the ultimate answer for any SAT essay, especially since the Arctic Wildlife exam only requires an English composition. It is also definitely not an essay that should be used on a college application.This SAT essay, however, is a lot better than the essay written by students who are trying to impress their professors with the amount of grammar they have written. With Jimmy Carter's Arctic Wildlif e, there are only a few mistakes, and he also makes sure to use the correct punctuation, and punctuation is important when writing.If you are serious about getting into college, this is not a chance you want to miss, as this is an overall opinion, and not a grade point average. Nonetheless, this is one example of a great SAT essay, which is more accurate than some of the others, even those with more awkward grammar.

Impact of the Internet on Busi essays

Impact of the Internet on Busi essays Business-to-business (B2B) transactions were (and still are for some companies) based on a complex network of inter-connections, with every connection being different for each supplier or buyer. Errors of transactions, such as stock quantity and type, were commonplace. However, the Internet has provided a means, compared to EDI (Electronic Data Interchange), in making transactions flawless, easier and more profitable. "The Internet and the World Wide Web provide significant opportunities to make business-to-business more effective and efficient. The impact ranges from cutting the cost of paper and mailing, to shortening the time-to-market of products due to better supply-chain management" Segev has provided the most appropriate explanation of just what the Internet is doing to business-to-business commerce. The Cisco Systems Inc. website is a prime example of what can happen when the barriers of information, product and services are eliminated. [1] Before the website the order and delivery system seemed almost primitive. (2) 1 in 3 were rejected due to errors, (5) and at least 3 days processing time. The expenditure on their previous system was down to their inadequate paper system and human error, both eliminated by their website ordering system. (1) maximum order-to-delivery is 3 days, (2) impossible to enter mistakes on order, (3) a delivery date can be provided by 1 hour of the submittal, (4) orders, payments and reconciliation of returns against invoices can be tracked. Their new system allows buyers to optimise space, knowing the date of the arrival of their goods, also they get exactly what was supposed to be ordered, as it is impossible for the employee ordering to enter any mistakes. The advantages to Cisco Systems Inc. allowed them to reduce costs for documentation, technical support, configuration and order entry. Their savings have amounted to $230m a year. [1] However Cisco had to s...

Yitzhak Rabin Assassination

Yitzhak Rabin Assassination On November 4, 1995, Israeli Prime Minister Yitzhak Rabin was shot and killed by Jewish radical Yigal Amir at the end of a peace rally in Kings of Israel Square (now called Rabin Square) in Tel Aviv. The Victim: Yitzhak Rabin Yitzhak Rabin was the prime minister of Israel from 1974 to 1977 and again from 1992 until his death in 1995. For 26 years, Rabin had been a member of the Palmach (part of the Jewish underground army before Israel became a state) and the IDF (the Israeli army) and had risen up the ranks to become the IDFs Chief of Staff. After retiring from the IDF in 1968, Rabin was appointed the Israeli Ambassador to the United States. Once back in Israel in 1973, Rabin became active in the Labor Party and became the fifth prime minister of Israel in 1974. During his second term as Israels prime minister, Rabin worked on the Oslo Accords. Debated in Oslo, Norway but officially signed in Washington D.C. on September 13, 1993, the Oslo Accords were the first time that Israeli and Palestinian leaders were able to sit down together and work toward a real peace. These negotiations were to be the first step in creating a separate Palestinian state. Although the Oslo Accords won Israeli Prime Minister Yitzhak Rabin, Israeli Foreign Minister Shimon Peres, and Palestinian leader Yasser Arafat the 1994 Nobel Peace Prize, the stipulations of the Oslo Accords were extremely unpopular with many Israelis. One such Israeli was Yigal Amir. The Assassination of Rabin Twenty-five year old Yigal Amir had wanted to kill Yitzhak Rabin for months. Amir, who had grown up as an Orthodox Jew in Israel and was a law student at Bar Ilan University, was completely against the Oslo Accords and believed Rabin was trying to give Israel back to the Arabs. Thus, Amir viewed Rabin as a traitor, an enemy. Determined to kill Rabin and hopefully end the Middle East peace talks, Amir took his small, black, 9 mm Beretta semi-automatic pistol and tried to get close to Rabin. After several failed attempts, Amir got lucky on Saturday, November 4, 1995. At the Kings of Israel Square in Tel Aviv, Israel, a peace rally in support of Rabins peace negotiations was being held. Rabin was going to be there, along with approximately 100,000 supporters. Amir, who was posing as a VIP driver, sat idly by a flower planter near Rabins car as he waited for Rabin. Security agents never double checked Amirs identity nor questioned Amirs story. At the end of the rally, Rabin descended down a set of stairs, heading from city hall to his waiting car. As Rabin passed Amir, who was now standing, Amir fired his gun at Rabins back. Three shots rang out at very close range. Two of the shots hit Rabin; the other hit security guard Yoram Rubin. Rabin was rushed to the nearby Ichilov Hospital but his wounds proved too serious. Rabin was soon declared dead. The Funeral The assassination of 73-year-old Yitzhak Rabin shocked the Israeli people and the world. According to Jewish tradition, the funeral should have been held the following day; however, in order to accommodate the large number of world leaders that wanted to come give their respects, Rabins funeral was pushed back one day. Throughout the day and night of Sunday, November 5, 1995, an estimated 1 million people passed by Rabins coffin as it laid in state just outside the Knesset, Israels parliament building.* On Monday, November 6, 1995, Rabins coffin was placed in a military vehicle that had been draped in black and then slowly driven the two miles from the Knesset to the Mount Herzl military cemetery in Jerusalem. Once Rabin was at the cemetery, sirens across Israel blared, stopping everyone for a two-minute moment of silence in Rabins honor. Life in Prison Immediately after the shooting, Yigar Amir was apprehended. Amir confessed to assassinating Rabin and never showed any remorse. In March 1996, Amir was found guilty and sentenced to life in prison, plus extra years for shooting the security guard. * World Pauses for Rabin Funeral, CNN, November 6, 1995, Web, November 4, 2015. http://edition.cnn.com/WORLD/9511/rabin/funeral/am/index.html

There are three pairs of questions below Article

There are three pairs of questions below - Article Example The Yoga of the Gita is founded on two major terms: ‘Vairagya’ and ‘Abhyasa’. While it may be difficult not to use â€Å"and† between the two closely related terms, the connector â€Å"and† should be used carefully because the two terms basically refer to the same thing. The two go hand in hand. An individual cannot practice ‘Vairagya’ in one day and practice ‘Abhyasa’ on another day. The two go together and are like the head and tail of a coin. Essentially, there is usually no time variation between the practice of ‘Vairagya’ and ‘Abhyasa’. People must be adept and skillful in ‘Vairagya’ and ‘Abhyasa’ simultaneously. While individuals have to be withdrawn, they must also be concentrated at the same time. This is reflected in non-attachment and steadfastness, which form the major principle in Yoga of Bhagavad-Gita. The ultimate meaning is that individuals must be very observant. A person must ever be cautious and is not supposed to forget this important virtue. â€Å"Pramada† or weakness is perceived to be a big mistake in a bid to perfect one’s soul. An individual needs to be an expert in connecting ‘Vairagya’ and ‘Abhyasa’. As the Gita tells us, the art of expertnesses in itself manifests Yoga, which is referred to as Yogah Karmasu Kausalam. Yoga is also the ability of an individual to present himself to daily life issues and to acclimatize to different scenarios. This is because according to Gita, each situation is a timeless incidence. Despite the fact that Bhagavad Gita is perceived to be an archaic text of yoga, it has limited coverage of practical yoga. The Gita conforms to Arjuna’s urge for divine assistance. Krishna provides solutions to Arjuna’s questions on ways to explore his internal holiness in order to take charge of his worldly mandates (Prakash, 2009). Yoga takes the form of Karma yoga, which is the service yoga, jnana yoga, which is a yoga that concerns knowledge, especially self-knowledge and finally, bhakti yoga, referring to the yoga of dedication or devotion to love. Bhakti yoga is the most important off all forms of yoga in the Gita. In the Gita, there are various forms of yoga that fundamentally refer to a single thing. The other forms yoga are all belong to bhakti-yoga. The divergence is only in the level of emphasis (Prakash, 2009). Bhakti-yoga is the perfection of all other forms of yoga and hence stands out as the most important form of yoga. Q2b. The following quotes form the main foundation of the principle of the doctrine of Conditioned Genesis: â€Å"When this is, that is; This arising, that arises; When this is not, that is not; This ceasing, that ceases† This principle of conditionality, relativity as well as interdependence clarifies the process of life from birth to death. It explains how life comes about, exists and progresses (Rahula, 1974, p. 53). According to the doctrine of Conditioned Genesis, life does not happen like a sequence of reactions but reflects a string of recurring events. Every element is conditioned and is conditioning at the same time. The doctrine of Conditioned Genesis is as such cyclical and not similar to a sequence of reactions. The doctrine of Conditioned Genesis holds that the notion of an abiding and eternal gist in man is a bogus belief and only a mere psychological projection. The assessment of the twelve elements of the doctrine enables

The Strategy of Economic Development and World Trade Via Free Markets Essay

The Strategy of Economic Development and World Trade Via Free Markets - Essay Example Patriotic consumption is brought out by the author as it becomes clear following a terrorist act that occurred in 2001. Due to the event, there were many claims by the public figures that the individuals were patriotic in spending their money in the place to stimulate the economy of the country. Due to the event that occurred, the people would be much concerned with personal and family affairs without the observation of the economic objectives of the country. it was noted that Americans had rationales to shopping before the attack occurred but this reduced as there were other new considerations when they did their shopping. According to Murray, preppies are the ones that can be used in the context to bring about linking of the roles. The link comes as the students are able to develop some moderate amount of discipline. Most successful students in their studies are those that have developed discipline and work extra hard in their studies. The students should find time out of class by getting themselves involved in recreational activities such as fine arts or enjoying a beautiful scene. This allows them to show knowledge and appreciation to the scenes. Partying is viewed as an event that enables one to forget about some factors though the event should be restricted to weekends only. Additional self-indulgence is required in activities that are daily carried out and they should be combined with self-discipline. When these practices are considered, there is taking the form of displaying better quality in the activities and goods that one uses (Milner, 78).

The Introduction Of Tesco Plc Marketing Essay

The Introduction Of Tesco Plc Marketing Essay Tesco plc is one of British largest retail grocery currently the first in terms of the top 10 retail grocery in the United Kingdom. It was the first UK business to make  £2 billion in profits when it announced the feat early in 2005, (Tesco Annual Review, 2005) and the third largest global retailer based on revenue. Over the years, retail grocery sector represents the largest industry in UK providing employment for millions of people in UK either in manufacturing or in retailing. In 2003 retail accounted for 9% of domestic product (Datamonitor, 2003). The name TESCO was derived from the combination of a tea suppliers name T.E.Stockwell and Jack Cohen the founder of Tesco plc. Tesco was founded by Jack Cohen when he began to sell surplus groceries from a stall in the East End of London in 1919 and in 1924 Jack Cohen made a new label by combining the first three letters of the suppliers name (TES), and the first two letters of his surname (CO) to form TESCO. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. In UK, Tesco plc operates under four banners namely Tesco Extra, Superstore, Metro and Express. The first Tesco store was opened in 1929 in Burnt Oak, Edgware, and Middlesex and in 1947; Tesco was floated on London Stock Exchange as Tesco Stores Holdings Limited. Fifty percent of sales in Tesco are gotten from Tescos own-label products which are in three levels, values, normal and finest. Tesco plc is also becoming one Britains largest independent petrol retailer because as well as convenience produce, many stores have gas stations and other retailing services rendered by Tesco also include Tesco personal finance. Tesco plc does not only specialise in food and drinks, the company also specialise in some other areas like clothing. Electronics, telecoms, retailing and renting of DVDs CDs, music downloads, car insurance and lots more. APPLY APPROPRIATE ANALYTICAL TOOLS TO EXAMINE TESCOS EXTERNAL OPERATING ENVINRONMENT AND APPROPRIATE STRATEGIC MANAGEMENT FRAMEWORKS AND TOOLS TO ANANLYSE THE ORGANISATIOONS INTERNAL ENVIRONMENT As noted by Johnson, Scholes, Whittington, (2008) The environment is what gives organisation their means of survival and there are five different layers of a business environment namely: the macro environment, industry or sector, competitors, the organisation and the market Business environment is a set of political, economic, social, technology, environmental and legal forces that can potentially have both positive and negative impact on the business. (Johnson, Scholes, Whittington, 2008). EXTERNAL OPERATING ENVINRONMENT The constant change in market demands has made the economy so complex. Therefore analysing TESCOs eternal operating environment, the following tools will be applied to ensuring that TESCO meets the changes in market demands: the PEST tools, the SWOT tools and porters 5 forces. these tools will be to examine TESCOs operating environment. The PEST framework provides a comprehensive list of influences on the possible success or failure of particular strategies (Johnson, Scholes, Whittington, 2008). This framework categorises environmental influences into political, economic, social and technological. POLITICAL FACTORS This factor highlights the role of government institutions. Take for stance in UK when the business environment was hit by credit crunch which lead to great unemployment. This trend actually helped TESCO because of their dominance in UK and as one of the fastest growing retailer they tried as much as possible to reduce the level of unemployment caused by these changes thereby creating employment. For employment legislation, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally -based jobs to highly-skilled, higher-paid and centrally located jobs (Balchin, 1994). Also the strong government restriction against monopoly which is one of the threats TESCOs are faced with because within the customer law, it is very critical to note that protecting consumers and ensuring that entrepreneurs have the opportunity to compete in the market economy is very important. Also TESCO need to look critically in the aspect of government policies o n taxation because high taxation is one the major problems businesses face in the UK because it is never stable. The issues of government policies on trade restriction and implementation of new regulations could also affect in a way especially when there is free trade between the European Union which will be of TESCO benefit. ECONOMIC FACTORS This is another environmental factor which can make a huge impact in TESCO. Take for stance the economic down turn faced in UK due to the unemployment which drastically reduced the demand of so many good more so affecting the demand required to produce such goods which is a major concern to TESCO since they are highly dependent on the UK market. In addition if TESCO had known the economy was heading for a recession, with the use of PEST framework analysis it would have helped plan ahead. It is good to note that this factor can influence demand, cost, price and profits. SOCIAL/ CULTURAL FACTORTESCO plc is one of the retail groceries in UK who has successfully address peoples social and cultural needs due to the increment in the amount of non-food items for sale and this have sort of encouraged customer to move towards bulk shopping. The demographic changes like life style that is, the customers belief and attitudes have made TESCO to concentrate on added-value products and services. Another factor is population which has forced TESCO to have more interest in customers increased demand for organic products and this has in many ways help TESCO to strategies ways to drive cost out of the market. TECHNOLOGICAL FACTORS The use of technology in marketing is one of TESCOs expansion strategies. It has enabled customers to pay their bills electronically thereby reducing long queues. Online marketing has also influenced the development of many TESCO products and this benefits both the company and its customers. This personalised service makes shopping more convenient for the customers and has positively affects the growth of TESCO plc. PORTERS FIVE FORCES Threat of New Entrants The UK grocery market is so saturated with very few competitors dominating the market. There are five major key players in the UK grocery market namely Tesco, Asda, Sainsbury, Iceland and Safeway, all sharing the highest market share. With Tesco on top coupled with its huge investment and aggressive operational tactics in product development, it is difficult in all ramifications for a new entrant in the market to pose a threat the business of Tesco. Suppliers Bargaining Power Understanding that the suppliers bargaining power is very low, Tesco will not give room for a small chain to dictate prises in the market. The ability of Tesco as a huge grocery in UK to source for cheaper supplies abroad ,has enabled them to negotiate prices being brought forward by supplier which other small chains are not capable of meeting. For the fact that most of the major suppliers are scared of losing business to foreign supplier has influenced Tesco positively. Bargaining Power of Consumers When Tesco introduced Loyalty card and branded Clubcard in 1995, it did not succumb to other grocery that it was Tescos strategy of customizing service to gain dominance when it comes to meeting customers needs. This strategy not only made much profit for Tesco but also enabled Tesco to get a comprehensive database of all its consumers. This initiative actually won lots of customers for Tesco and has become standardized. It is amazing to the customers that they can get two clubcard points for every  £1 they spend in Tesco which means the more you spend in Tesco, the more clubcard points you make and these points can also be converted to coupons which can be redeemed for cash. The more the products that become standardized or undifferentiated, the lower the switching cost, and hence, more power is yielded to buyers. As theorized by Porter M. (1980). Threat of Substitute This threat can make great impact on Tesco plc when it comes to a product being substituted for another product which can make a customer switch to the alternative. This is mostly caused by the introduction of other small-scaled operations in the market. The demand of a particular product can be reduced if a customer sees an alternative in another market and for these reasons, Tesco are trying reduction of prices and modification of such products in the other banners they are operating on example Tesco Metro to avoid such threat. Bargaining Power of Competitors There are wide range and variety of competitions in the grocery business either on the small and large scale. Tesco in the grocery business has long witnessed a significant growth in size since its establishment in 1924, though not the first to be establish in UK but currently the first of the top 10 grocery in operation in UK and the third largest global retailer based on revenue. Over the years, grocery business has remained so competitive that it triggered a high level of development by major competitors like Asda, Sainsbury, Iceland and Safeway which has made Tesco to be more innovative thereby making them the largest grocery business providing employment for millions of people in UK either in manufacturing or in retailing and since been known for their market dominance. SWOT ANALYSIS SWOT analysis is a tool which could be used to audit an organisation and its internal and external environment. Tesco is the first of the top 10 grocery in UK with an excellent record in product and format innovation. And with the introduction of online shopping, Tesco became the only food retailer to make online shopping profitable which puts them ahead of other competitors. STRENGTHS Products with range of Prices: Tesco has several kinds of product in the market. These products range from food, non-food products, home appliances, medicines and so with different prices on all the products. In Tesco you can get whatever product you want at an affordable price. The prices vary anyway, the higher the quality, the higher the price and vice versa and this depend on the choice of the customer. Growing supermarket space: Tesco in the grocery business has long witnessed a significant growth in size since its establishment in 1924 and this is as a result of the growing population of consumers patronising the company and their increasing demand of several products. Strong brand image: Tesco is a household name in UK known for their market dominance in good quality and trustworthy product. It is because of Tesco strong brand image that most customers see great value in their services and this has earned the company lots of profits. Tesco Online: Online marketing has also influenced the development of many TESCO products and this benefits both the company and its customers. This personalised service makes shopping more convenient for the customers and currently being used by over one million customers in UK. The use Tesco Online in marketing is one of TESCOs expansion strategies. It has enabled customers to pay their bills electronically thereby reducing long queues thus bringing simplicity and value to the market. WEAKNESS Prices: Their price of goods poses lots of problem for Tesco plc. Trying to satisfy their customers needs by cutting cost of their products even their services can lead to a reduced profit margin for their business. High reliance on UK market: Tescos reliance on UK market is also one major weakness because if at any time the economy faces any challenges, this will definitely affects the business of Tesco, so it very much advisable for Tesco to look beyond UK and increase its foreign outlets and selling other commercial items. OPPORTUNITIES Internet: Tescos online successes is one great opportunities. Since the introduction of Tesco online, the use of technology in shopping has grown in quite a short space and moved into profitable status. Their website is so fully packaged totally different from all other grocery site and since there are no matches in terms of comparisons, it remains an advantage on the side of Tesco. Intervention in Asian market: Tescos intervention in the Asian market has serious positive implications in their growth internationally and this in no doubt will give Tesco an opportunity to develop its brand more so make Tesco much larger than they were due to Asias massive economies with huge growth forecast. Growth of non-food sales: Tesco known for their cut-cost structure can initiate same strategy to non-food retail and it is evident that Tesco capitalising on these opportunities are opening new store basically for the sales of non-food items which has given Tesco a tremendous result in increased market share in UK THREATS Economic instability: The unstable, unpredictable nature of the economy and political changes in UK pose lots of threat to Tesco and one critical example of these changes is the credit crunch which strokes the UK. This impacted on the consumers a lot because going by their low income, they had to go for products with low prices thereby paying less attention to higher priced brands and this can force a switch in Tescos price structure. Competition: This has also been a persistent threat and this one major reason why Tesco will keep up with the price cuts so as not to lose their customers to major competitors like Asda and Sainsbury. High price of raw material: The upsurge in cost of raw materials from both food and non-food could trigger poor production and this can impact Tesco overall profit margin. QUESTION 2 DEVELOP A VISION, MISSION STATEMENT, OBJECTIVES AND CONTROL MEASURES FOR TESCO The study of mission statement stated in the early 1970 s, and Drucker (1971) referred to them as a precursor to clear and realistic business objectives. As stated by Harrison and Enz(2005), An organizations mission statement provides an important vehicle for communicating ideals and a sense of directions and purpose to internal and external stakeholders. It can inspire employees and managers. It can also help organizational managers in resource-allocation decisions. With these definitions, it can be further explained that mission is what the organization is and its reason for existing whereas a vision is a forward-looking view of what the organization wants to become. Drummond and Ensor (1999) defined the mission of an organization as the unique purpose that distinguishes it from other companies and defines the boundaries of its operations. Vision Tescos vision is concentrated basically on their customers. They see themselves in many years to come as being the only grocery business in UK due their market development strategy. Mission statement To ensure continued income streams to the business from our key customers in all segments by removing the impediments which prevents them from the optimal enjoyment of our product and services. With the above mission statement, it is assumed that Tescos mission is permanently dominate the market giving no room for any competitors CRITICAL SUCCCESS FACTORS Objectives: The objectives of an organization govern the potentials value of the organisation and it also shows the platform on which the organisation is built in terms of profitability. The following describes Tescos objective: Tesco aims to minimize the cost of products and at the same time aim to earn high. Profit maximization is one major reason why a business will stand and Tesco sees selling at low price will attracts more customers thereby giving customers better chances of making choice in the quality and quantity of products at a valued price. Tesco need to ensure 100% customers satisfaction by offering good customers services and excellent Value for their money which differentiates them from their competitors. Dedication to their employees as well as to customers, ensuring that all their wants and needs are met KEY PERFORMANCES INDICATOR For Tesco to remain on top rather to maintain its position in the top 10, the following measures need to be critically evaluated: Tesco employees need have sound knowledge of their products so as to make shopping not too complex for their customers. This can also give customers ideas of some products they are not aware of more so forcing out a change of choice in their decision to buy more. Customers satisfaction is one vital key to business success. If a customer is not satisfied with either the product or the service then it will be difficult for such business to exceed. In other words, Tesco actually need to improve more in their customer service. Tesco at all time need to assure customers quality brands and also services by investing more in employee training. CORPARATE AND BUSINESS STRATEGIES Tesco is an organization more voluminous in terms of revenue acquisition and customers than any other grocery market in UK and for it to maintain its current standard or create a wide margin in the market, a lot need to be done to achieve it objectives. Firstly, Tesco need to divert the attention of customer from non-food products to food products. To do this, they need not to concentrate their advertisement more on non-food products but also encourage their customers to eat more sea foods, fruits as well as vegetables. They should also emphasis more on sales promotion of their own-labelled products on advert thus re-directing the customers usual orientation of branded products. The management need to put the quality of staffs into consideration not only the quality and quantity of their products. Arranging training programs will be appropriate to evaluate their employees quality, such programs will enable them gather vast knowledge of their products more so keeping the goals of the organization alive in the employees. Theoretically Tescos strategic development can also be analysed using Ansoffs matrix and BCG matrix